Hollywood JargonHollywood SlangHollywood Speak

Bennys from HeavenBennys from Heaven   Noun: e.g., It was Bennys from Heaven, not anything written by Bram Stoker, that inspired a Christian explanation to Dracula's transformation into a vampire in "Bram Stoker's Dracula" (1992).

Definition: A 10% or more pop in profit that suspense and horror movies realize when their plots relate to the Christian religion.

History: Bennys (diminutive of “Benjamins,” slang for $100 bills) from Heaven was the explanation for the difference in box office between blockbuster “Indiana Jones and the Lost Ark” (1981) and its less than divine sequel “Indiana Jones and the Temple of Doom” (1984).  Hollywood pundits claimed George Lucas and Steven Spielberg overestimated the box office attraction of their archeologist action hero and underestimated the star power of Heaven. The revival of that power with the Holy Grail in “Indiana Jones and the Last Crusade” (1989) made everyone believers in Bennys from Heaven.   


Related Terms:     above-the-line     BOATS     Good movies make a profit     Ulmer Scale
    Long Beach Rule     can opener     production value

 

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